Many people know the United States super bowl, but may not be familiar with the NFL, in fact, the super bowl is the last game of NFL. And this is the most concerned about the United States to provide sports equipment is cheap Nike NFL authentic Jerseys. This year is the fourth year of cooperation between Nike and NFL.
Last week, Nike launched this year’s new NFL -Vapor 1/3 Untouchable, claiming to be lighter than last year’s sportswear. “The athlete’s comment on the new dress is, ‘feel faster.” Nike Van creative director of football Todd Horne said. However, fans may not care about how much light the Authentic NFL Jerseys Cheap is, they are more concerned about the idol and the stadium to wear the same NFL Jerseys Sale, how much money they have to spend.
Nike signed a five year contract with NFL in 2012, replacing Adidas’s Reebok. According to Bloomberg reports, in order to be unveiled at NFL, Nike paid $220 million a year, which accounted for almost 1/10 of the total annual Nike marketing expenses, such as the 2012 Nike spent endorsements in advertising, athletes and the total cost is $2 billion 700 million sponsorship.
In Nike’s financial statements, football clothes and sports equipment are divided into a “men’s training” sector, which is far behind the development of basketball and running.
Although Nike refused to disclose how much of the benefits of NFL sponsorship brought to them, but from the current situation, it may not be optimistic. NFL Players Association revealed that in the first year and Nike cooperation, sales of sporting goods is $150 million. Since then, sales have been growing. Last year, the men’s training department’s total revenue rose 4.3% this year, only rose by 2.2%. Most of the fans would rather to buy cheap stitched nfl jerseys.
Nike and NFL cooperation is almost a loss of business, NPD vice president of global research firm Matt Powell estimates. But for Nike, this may not be a bad strategy, after all, in a spectator watching 20 million games, each player has a Nike logo, this opportunity is not too much.